MARKETING CHECKUP
Stronger marketing.
More room to grow.
See who handles your marketing today, where extra help could make a difference, and whether hiring or working with positionink is the better fit.
No sign-up needed. See your results first. Your answers stay private unless you choose to share them.
How is marketing handled in your business today?
Pick the option that sounds most like your business. We’ll only ask what applies to you.
We use a typical marketing manager salary to estimate the cost of this time.
No marketing team selected. Your results will focus on gaining marketing capability without building a department.
How we estimate the cost of staff time
We use example yearly salaries for the Toronto area: coordinator $69,390, marketing manager $109,890 and senior leader $146,340. We add 20% for employer costs. For a mix of roles, we estimate half the time at coordinator level, one-quarter at manager level and one-quarter at senior leader level. These figures show the estimated cost of time spent on marketing, not a payroll saving.
Please enter a whole number of dedicated marketing employees from 1 to 100.
Approximate answers are fine.
About how much do you spend on marketing each year?
Include advertising and outside marketing services. Leave out employee salaries.
For example: ads, trade shows, design, printed materials, websites and outside marketing help. Don’t count employee salaries.
Enter a value from $0 to $20,000,000, or leave it blank.
What kind of marketing help do you need?
A rough answer is fine. We’ll work out the right support and pricing together.
Your answers help us make the first conversation more useful.
Where better marketing could take your business
See how experienced marketing help could support your business—and how positionink compares with a full-time hire.
Your answers at a glance
Here’s a quick recap of the answers you gave. We’ve used these to make the results more useful to you.
1. What better marketing with positionink can do for you
More time for your team
Experienced marketing help
2. Two ways to get marketing help
IN-HOUSE OPTION
Hire a full-time marketer
A full-time marketer works with your team every day. You also take on their salary, benefits, hiring and training.
FLEXIBLE OPTION
Add positionink
Estimated investment calculated from your answers
Experienced help when you need it.
Get skilled marketing help for the work you need now, without hiring full-time before you need to.
POTENTIAL ANNUAL COST AVOIDANCE
YOUR NEXT MOVE
Discover What Better, More Flexible Marketing Could Mean for Your Business.
Keep or print your results. If you get in touch, you can choose whether to share your answers.
THE BUSINESS CASE / SUPPORTING RESEARCH
Why better marketing matters to your bottom line
Research published in Harvard Business Review found that businesses that made branding and advertising a top priority were twice as likely to grow their yearly revenue by at least 5% (67% versus 33%). A separate review of 127 studies found that stronger marketing skills go hand in hand with better business results.