IN-HOUSE LEADERSHIP EXPERIENCE PRIOR TO positionink

Husky Technologies

Helping new technology reach new customers and markets.

The work.

The work included global product marketing, disruptive technology launches, market-entry support, and integration of acquired brands including Schöttli and KTW. Schöttli entered the portfolio as “Schöttli, a Husky company,” preserving useful brand equity while connecting the offer to Husky’s broader capabilities.

The common thread was translating complex technology and portfolio change into a clear customer story, then giving sales and marketing teams what they needed to take it to market.

SELECTED PORTFOLIO MATERIAL

The work, in practice.

From technical innovation to market-facing campaigns, experiences and sales tools. Select any image to see it in detail.

01 / EXPERIENCES + CUSTOMER ENGAGEMENT

Turning a technology story into something customers can see.

02 / ACQUISITION INTEGRATION + MARKET EXPANSION

Building the bridge between an acquired brand and new customers.

03 / INDUSTRIAL TECHNOLOGY

Making engineering innovation a commercial advantage.

04 / PRINT ADVERTISING

Making a technical breakthrough easier to understand.

PRINT / PACKAGING TECHNOLOGY

Show the benefit, not just the machinery.

Husky's MultiLayer technology comes to life through a product people recognize. The advertisement connects advanced manufacturing with the packaging it makes possible.

RELATED DIGITAL CAMPAIGN

See how Husky brings the Multi-Layer technology story to life online, with applications and videos.

Explore the campaign microsite

05 / TECHNOLOGY FILMS